Event concept and implementation of a caravan across the country

Project details

Client:
ELKO România

Brief

The client wanted a creative and different concept under which to organise a series of meetings between partners across the country.

Project implementation period June – September 2021, number of participants: between 30 and 50; Cities: Bucharest, Brasov, Iasi, Sibiu, Timisoara, Oradea, Targu Mures, Craiova, Constanta.

The concept we created started from the term Escapade. After a year of spending time between four walls, where the living room became the office and family became colleagues, everyone wants to escape to a different place that will recharge their spirit with energy. With this in mind we created ELKO Escape – Restart your mind, recharge your spirit.

Each event invited people to escape to a different context, one they had never been to before or could not have reached on their own. We rented castles, mansions, visited craftsmen in villages, dined in the local’s cellars in Oradea, went fishing, shooting, archery, tasted fruit wines and listened to classical music.

Event concept

Invitation texts

Event materials

Social media texts

Event coordination and implementation

Testimonial

I’ve known Iunieta for a relatively short time, but I feel like we’ve known each other forever. How we met and came to work together is a story that is dear to me. First I think I read something she wrote that caught my attention, then I started following NO.MAD newsletters and listened to a few podcasts. I gradually discovered one of my tribe and realised that I really wanted to meet her and work on some projects together. I didn’t know exactly what, but I knew for sure that I wanted to work with her. I didn’t ask for recommendations, I didn’t need any other information. We met, at first not even physically, but online, because that was the time, and we set up a very generous project. Then our collaboration went exactly as I imagined: we discovered each other along the way, learned from each other, listened to each other and supported each other. I realised at a certain point that the whole period of this project I had a good feeling and peace of mind, I had confidence that together we could overcome any obstacle that came our way (and there were plenty). I didn’t regret for a second that I chose to listen to my intuition about Iunieta. If I had to do it again, I would do the same. I really appreciate her for her maturity, professionalism, creativity, and most of all for her courage to be authentic, her motivation to continuously learn and grow. Iunieta is like a breath of fresh air.

Adriana Popa

Marketing Manager
ELKO România